'GM Super Cut Off Measures'

GM Super Cut Off Measures

By Sam Heisin at 09/22/08 19:35

When the gas prices started to go up and car sales start going down, General Motors did its best to cut off their expenses. They have closed car plantations, laid thousands of employees off, and now they are minimizing their expenses on advertising.

Last night, during the Primetime Emmy Awards, we have not seen any GM advertisement, something that is very far from their tradition. They have always been a regular advertiser of the event, but this year it's different.

Another way for GM to stick with their cost cutting moves, they will also be lessening their advertisements in the coming Super Bowl. This early, GM has already announced that they will not be putting any television advertisement on the Super Bowl XLIII that will be held this coming February.

We all know how a lot of big companies are rooting for the ad spot during every Super Bowl event. They take advantage of the big crowd venue the Super Bowl can offer so they advertise on it even if its totally pricey.

However, GM is really not fully pulling out of the Super Bowl limelight. They will still advertise on the event but only before or after the game itself. They will also still be providing vehicles that will be use on the Super Bowl games in Tampa, Florida.

For almost 15 years of teaming up with the Super Bowl games, GM has already spent more or less US$77 million. Other car companies are also now thinking of doing the same. Ford and Chrysler last year did not pursue on advertising at the Super Bowl, but their participation in the coming 2009 Super Bowl games is still not confirmed.

Name:     (required)
Email:    (required, not published)
Comment: