General Motors and eBay Motors announced last Tuesday the extension of their online promotion that allows consumers to shop and negotiate prices for the buying process of most of the automobile company's Chevrolet, Buick, GMC and Pontiac vehicles listed by California's auto dealers. The promotion was supposed to end on September 8, but was then extended to Sept. 30. GM also announced the possibility of rolling out the promotion nationwide.
According to this article from Edmunds.com, the opening of the promotion paved the way for lowball offers, which is quite understandable given that there is a lack of communication between the consumers and the dealers. As a response, the website made out a list of realistic discounts for some of the car models, based on the cars' sticker prices. This will help the regular consumers make informed offers when negotiating online.
The website also discouraged consumers to use the "Buy It Now" option, since there's obviously a lot of room for discounts. Always use the "Make An Offer" feature and be as realistic as possible. You got to negotiate and make the best out of your money! The only possible exception are the newly produced 2010 models, whose initial prices the dealers refuse to revise.
Like what everyone else has said, this is a good move by General Motors, which has experienced slumping sales in recent months. It also shows to be an innovative plan and may revolutionize the way we purchase automobiles forever. Time might come when people buy cars more from the online marketplace than brick-and-mortar shops. Who knows.
For those in California who want to try out the program, you may do so by visiting websites such as gm.ebay.com, buick.ebay.com (for Buick cars only), chevy.ebay.com (for Chevrolet cars), gmc.ebay.com (for GMC), and pontiac.ebay.com (for Pontiac models).