Toyota has recently used irresistible sex appeal to promote their newest product. In the Toyota Genuine Motor Oil Media [re]Launch, the giant motor company opted to use lovely girls as a tool of promoting their engine lubricant. Toyota's oil are available in two variants, petroleum-based and synthetic, both of which as guaranteed by the company to make you last longer, I mean your purchased Toyota vehicles.
The re-launched oil is promised to help you ease engine friction. clean deposits, improve sealing, lubricate internal engine and keeps your car engine cool by means of working the heat away from the moving parts of your car.
This auto promotion technique have long been use by dozens of car makers and other companies promoting their products related to automobiles. Of course, cars are considered boy's toys. And what more attractive way to sell your product to boys than putting attractive promoters. Well, for girl customers, the female promoters inspires them to keep their selves beautiful so their husbands won't exchange them for a car, and its model.
I have seen a lot of promotions like this one. A lot of car washing establishments around the world will is never without a sexy girl as their advertiser. There are even instances where the girls will wash your car while they too take a bath.
In the early years, a good sales talk will do. You only need to have a big brain so you can land on a job as a promoter. Now a pleasing personality is needed so you can be hired as an advertiser. Oh well, at least in the on-site promotions.
Toyota hopes to sell their products like a fast bullet with their kind of promotion. So rush now, perhaps you can have their oil, and their girls as well. Or not.
'Car Promotions - Sex Appeal To Help Lubricate Your Engine'
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