Name of your website?Better Motoring
Your name?
Emma
Your Location (city, etc)
Scunthorpe
Please give us a short summary of your website?
Site offers cheap car leasing and van leases for 2 and 3 year contracts
What inspired you to launch your own website?
Needed to expand the business beyond the physical limitations of traditional media
When did you launch your first website, and what was it?
http://www.flexi-hire.com - about 3 years ago
How did you decide on a name for your website?
took the name of the site from the business name
What makes it different from other, similar offerings?
we offer great personal service and fantastic prices
What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)
Get the brand recognised as one of the market leaders in the uk
How does your investment of time and money balance against your success?
since the site is relatively new, there is a lot of work involved to get the name of the site around
If you had an unlimited development budget for development, how would you change your site?
Add more vehicles to the site, completely swamp the competition with PPC advertising, better photography
If your site got really big, really quickly, would you be able to keep up with the demand?
yes.
What unexpected costs and headaches have you had to deal with?
cost for setting up the site was larger than expected
What has been your biggest challenge?
To get the site launched on schedule. it was 2 days late launching
What method has been most successful for promoting your website?
local newspapers so far.
How has running your website differed from your expectations?
its involved a lot more planning and testing than was expected
How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?
less than 6 months. Will keep my involvement with the site even if we need to outsource some aspects of it
Where do you think you will be in 5 years time
Hopefully on page 1 of the major search engines, and with a villa in a sunny country
What is your website address?
Better Motoring
No trackbacks.
Comments