'Secret of the Interlinked Circles; Audi's Logo'

Secret of the Interlinked Circles; Audi's Logo

By Wilbur Corncob at 10/30/07 11:42

In this blog we will demystify the secret behind the meaning of the four interlinked circles that represent a unique brand in the world of automotives. Yes you are right I am referring to the Audi logo which consists of four rings which are interlinked with each other.

We know how majestic it looks to have that logo in front of the vehicle we drive but have you ever thought whatever inspired Audi to have such a logo. Well if you are thinking that it is somewhat related to the Olympic symbol, guess what? You are not right!

Agreed that the logo closely resembles the Olympic symbol which has five interlinked circles with three on the top and two below them. But the symbol of Audi represents the union of four different companies which merged with Audi namely DKW, Horch and Wanderer, with each single ring represents each of the four companies.

This merger took place in the year 1932 which means that nearly three fourths of a century ago which is a significant time period in the history of any company. Today nearly 75 years after that event, the symbol of Audi does not need any introduction and is synonym with quality and style in the world of automotives.

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Thats awesome!

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